Jimmy Bullard is reportedly preparing to take ITV to court — and insiders claim he used the chaos of the live I’m A Celebrity… South Africa final to quietly build his case in real time.
The former footballer, 47, reignited his bitter feud with eventual winner Adam Thomas during Friday night’s explosive finale, after previously accusing him of being “abusive, aggressive and intimidating” in a foul-mouthed clash filmed last year. Jimmy has long insisted that the incident was edited in a way that protected the soap star — and now, he’s said to be fighting back.
According to sources, Bullard was seen repeatedly checking his phone during the broadcast, with speculation he was reviewing notes — and possibly even recording conversations — as tensions escalated on stage. One insider claimed that proving Adam’s alleged behaviour breached contractual standards is central to Jimmy’s legal argument, noting that the phrase “abusive, aggressive and intimidating” is specifically referenced in contestant agreements as unacceptable conduct.
In a striking move, Jimmy reportedly repeated that exact phrase nine times during the live show — a detail that has raised eyebrows among viewers and insiders alike. Sources suggest he was deliberately reinforcing his claims while also drawing other campmates into the conversation, effectively building a narrative on-air.
The confrontation reached boiling point when Jimmy went from one contestant to another, asking whether they believed Adam had crossed the line — prompting Gemma Collins and Sinitta to walk off stage as the situation spiralled.
Adam, 37, had earlier been given the chance to address Jimmy following claims he called him the “C-word” during a heated trial — a moment that reportedly left Jimmy at risk of elimination. Despite the tension, Adam ultimately apologised, a gesture that some co-stars later praised.
Taking to social media after the final, Sinitta addressed the fallout, urging for perspective amid the backlash. She said she hated seeing people labelled as bullies and insisted the situation had been blown out of proportion. She also made clear that while the incident had been difficult, she still had love for everyone involved and believed people should try to see both sides.
Sinitta added that being called a bully is a serious accusation that shouldn’t be thrown around lightly, and revealed she herself had been targeted with harsh abuse online. She pointed out that while viewers may feel strongly about the show, that doesn’t justify personal attacks, asking whether critics would speak the same way to their own grandmother.
Despite the drama, she ended her message on a note of unity — saying the experience had been life-changing, that she still loved her campmates, and wishing Adam well as the newly crowned King of the Jungle.
Meanwhile, behind the scenes, ITV is said to be bracing for potential legal action — with insiders suggesting Bullard’s conduct during the final made it clear he is serious about taking the fight further.
